Less Is More
Pretty much any veteran of blogging will caution neophyte bloggers against burning themselves out by trying to keep to an unrealistic schedule.
I’m no stranger to bl-urnout, I’ve fallen victim several times in the past five years I’ve been blogging. The last time I quit posting regularly it was because I was discouraged by my low reader base.
I was churning out tons of new content but my readership numbers remained low, consisting solely of my mom, my ex, my current, and one other mystery person (god bless ’em).
Recently I looked through my site’s analytic history. I was surprised to see that during the last seven months my blog was dormant (May through November 2012), I logged higher and more consistent numbers on my website than I’ve ever had. Since I’ve started blogging regularly again, traffic has dropped off by about 50%.
And, to be honest, a little disheartening.
Maybe, just maybe, I am blogging too much?
According to at least one online marketing expert, Derek Halpern (Social Triggers), I am. He advocates writing one to three quality posts a month and then using your energy to promote the posts you’ve done through social media. So I tried an experiment. On January 7th I “advertised” one of my recent blog posts (The Making of…Wardrobe 1755) on Twitter and Facebook – something I’d never tried before. When I checked analytics yesterday, my traffic for January 7th had increased by 400%.
Can’t argue with those numbers.
To be fair, it wasn’t my intention to maintain a daily post schedule when I resumed blogging last November. My blog and I had become such strangers to one another in 2012, I felt I needed to jump in with an intense kickstart; to blog daily for a month to “catch up” and get back into the swing of things. Now I feel as though I’ve brought studio news up to speed and it is a good time to implement some changes.
To save myself (and my readership) from burn out I’m going to pull back a little and try a new schedule. One post a week: the Weekly Muse.
This won’t be a hard and fast rule. If something exciting develops in the studio, I might post a quick photo or two here and there. If I’m involved in an Artventure then consecutive, daily posts for the duration of said adventure might be in order. If I’m feeling like I have nothing of value to contribute to the blogosphere, I might not post for a few weeks.
As a blog reader what do you prefer? Short, frequent, anecdotal posts, or less frequent but longer, more “meaty” posts? Please share your opinion in the comments below.