A while back my good friend and creative comrade Tzaddi sent me a link to Kevin Kelly’s 1,000 True Fans. This is a must read for all creative folk trying to eke out an alternative living outside the conservative whirlpool.
Kelly’s theory is based on 1,000 fans spending $100 bucks each per year on an artist’s work, allowing said artist to achieve an annual income of $100,000.00. To continue my current lifestyle, I would only require 223 true fans willing to spend $100.00 per year on whatever creative notion I was producing. After reading this article, I yoinked myself out of the little box I keep myself in and began looking at my financial situation with slightly less jaded eyes. Twenty-some G’s can be found in a multitude of disguises:
|2230||items @||$10.00||(puppets, dog toys, ‘zines, postcards)|
|895||items @||$25.00||(editioned repro’s of 2-D work – small)|
|373||items @||$60.00||(editioned repro’s of 2-D work – larger)|
|112||items @||$200.00||(original 2-D work)|
|60||items @||$400.00||(teaching gig, sculptures)|
|15||items @||$1,500.00||(Carfac fees / solo show)|
|3||items @||$8,000.00||(Canada Council Creation Grant)|
Kelly’s article is inspiring. Broken down into smaller chunks, creative survival doesn’t seem insurmountable. This article encourages the belief that with a little marketing savvy, making a living off one’s art is entirely possible.
So…what are you doing still reading this post? Go read Kelly’s article and start making fans!