For Canadians Who Don’t Think
The fine folks in the advertising biz really need to brush up on their grammar.
Case in point – Starbuck’s latest billboard seen around town:
This would read better if it stated:
A STARBUCKS COFFEE FOR CANADIANS WHO THINK THEY DON’T LIKE STARBUCKS COFFEE.
Then again, if advertiser’s had better grammar, this billboard would cease to be a target for the potentially perfect hack:
That was too easy. And the best part? The name of the roast, Starbucks Blonde, works brilliantly with this hack.
Of course, if they had used the phrasing A STARBUCKS COFFEE FOR CANADIANS WHO THINK THEY DON’T LIKE STARBUCKS COFFEE it would be far too easy to hack it to read DON’T LIKE STARBUCKS COFFEE.
Which, for Starbucks, is worse than using bad grammar and probably the reason they went with the weird wording in the first place.
Now…if only I had big enough balls to hack beyond Photoshop.
Do you know of a billboard ad that is hackable? Got basic photo editing skills? Got too much time on your hands? Post a before and after photo in the comments!
Heh, I was just thinking of adding a period. I suspect they went with the odd syntax because they didn’t want the words “don’t like Starbucks coffee” to appear together.